Tradeshow Booth Image and Design

Tradeshow Booth Image and Design

Apr 8, 2014

It doesn’t matter which tradeshow or convention you are attending, the goal is to leave a lasting impression on attendees. Your booth image has the power to generate new leads and collect valuable customer feedback.  The first part is getting them to stop by your booth amongst the myriad of others, once you have them there you can sales pitch and/or collect useful information for future marketing.

Target your Audience!

Focus on your target audience and design your booth to appeal to them. Are your clients into technology? Try adding interactive kiosks. Is your product aimed at children? Incorporate a game, like a mini hoop. In this instance, you may want to have open space in your booth. Do you have a product that can be tried out on the spot?  If you sell dancewear and costumes, creating a dressing room in the corner of your booth can help.  By knowing your customers you will find it easier to decide what to include in designing your booth.

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How to Prepare for a Tradeshow

How to Prepare for a Tradeshow

Mar 10, 2014

Trade Shows are essential for business growth because they are great forums for meeting new customers, suppliers and creating partnerships. They also provide a unique opportunity to poll and assess your consumer needs. Attending trade shows has the power to boost your business and is an important part of business marketing.

Registering your company for a trade show may not seem like a daunting task, but venturing to do so without preparation can set your company up for failure. Timing! Timing! Timing! – is everything. You don’t want to be forced into a decision because of time constraints.  You will save money by avoiding rushed production charges or expensive expedited shipping of booth materials. Not to mention travel and hotel expenses for employees. Considering these basic bullet points and timeframes will help you navigate through the process.

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What to Expect in 2014 – Dance, Events and Theatre!

What to Expect in 2014 – Dance, Events and Theatre!

Dec 19, 2013

The Dance World

How do you look for inspiration?  We appreciate the difficulty in developing a show and have some suggestions for your creative exploration in 2014. So much creativity and hard work go into scenes, lighting, costumes, sound, make-up, stage managing, and the performance, these dance sources can take all of the guess work out of covering new ground.

  • Perusing the websites of, or attending 2014’s United Dance Merchants of America, Dance Teacher Summit and United States Institute for Theatre Technology can help you hone in on exactly the show you want to produce.
  • Allow us to be your muse!  We have created 9 new dance drops, abstract and literal.  It is important for the drop to support and play off the performers, which makes our abstract backdrops very versatile and compatible for myriad types of recitals.
  • Check out Tumblr, Pinterest, Bing Images and Photobucket.
  • Browse our total selection of 165 dance related drops and let our creativity inspire you.
Hip Hop Dance Backdrop

ES8019 Hip Hop Dance Backdrop

For Event Planners

Reinventing your events with new options is a good way to stay ahead of the game and invigorate your 2014 calendar. Here are a couple of ideas that are sure to make lasting impressions on your clients and guests!

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Grosh Kicks off the New Year at The Special Event Tradeshow

Grosh Kicks off the New Year at The Special Event Tradeshow

Feb 12, 2013

Grosh kicked off the New Year by attending The Special Event Tradeshow in Chicago.

In case you haven’t heard of it: TSE is “the largest tradeshow and conference for event professionals in the world”. One of the great things about this tradeshow was that there were 3 days of exhibiting which allowed us to meet and showcase a variety of Backdrops and Drapery.  Since the show lasted for 3 days; our team thought “why not change the theme of our booth each day?”…and we did!

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How to be “On” When the Camera is On!

How to be “On” When the Camera is On!

Jan 24, 2011

By: Emilie Barta

Whenever a video camera is turned on, people tend to do one of two things: they either light-up or they clam-up. With today’s success of video marketing and the plethora of opportunities to get your message out by being interviewed, there are a few simple things you can do to ensure a more comfortable experience.

• RELAX – Take a deep breath and remember that the interviewer is on your side and wants to assist you in getting your message out to the public.

• SMILE – Non-verbal cues assist a viewer in determining how they feel about what you are saying, so a natural smile will add a positive impression to your message.

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