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Visiting with a School Theatre Director

Visiting with a School Theatre Director

Jun 19, 2014

Dianne Martin Giddens is the drama director at Deerfield Windsor School in Albany Georgia, or at least she was. Dianne is now “retiring.” Her daughter Lindsey Stewart, who recently graduated from University of Northern Colorado with a Masters in Theatre Education, is now taking the reins. Although Dianne will not be fully stepping away; instead she will now be playing second fiddle to her daughter. She knew Lindsey was ready after she won state 2 years in a row directing the annual one act play.

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Tradeshow Booth Image and Design

Tradeshow Booth Image and Design

Apr 8, 2014

It doesn’t matter which tradeshow or convention you are attending, the goal is to leave a lasting impression on attendees. Your booth image has the power to generate new leads and collect valuable customer feedback.  The first part is getting them to stop by your booth amongst the myriad of others, once you have them there you can sales pitch and/or collect useful information for future marketing.

Target your Audience!

Focus on your target audience and design your booth to appeal to them. Are your clients into technology? Try adding interactive kiosks. Is your product aimed at children? Incorporate a game, like a mini hoop. In this instance, you may want to have open space in your booth. Do you have a product that can be tried out on the spot?  If you sell dancewear and costumes, creating a dressing room in the corner of your booth can help.  By knowing your customers you will find it easier to decide what to include in designing your booth.

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How to Prepare for a Tradeshow

How to Prepare for a Tradeshow

Mar 10, 2014

Trade Shows are essential for business growth because they are great forums for meeting new customers, suppliers and creating partnerships. They also provide a unique opportunity to poll and assess your consumer needs. Attending trade shows has the power to boost your business and is an important part of business marketing.

Registering your company for a trade show may not seem like a daunting task, but venturing to do so without preparation can set your company up for failure. Timing! Timing! Timing! – is everything. You don’t want to be forced into a decision because of time constraints.  You will save money by avoiding rushed production charges or expensive expedited shipping of booth materials. Not to mention travel and hotel expenses for employees. Considering these basic bullet points and timeframes will help you navigate through the process.

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Develop Partnerships in 2014 to find big Savings!

Develop Partnerships in 2014 to find big Savings!

Jan 15, 2014

Carpe Annum! Seize the year by taking these steps now to ensure big fiscal payoffs without sacrificing creativity, however big or small your productions will be.

By partnering early-on with a small business you could find ways for big savings throughout the year. Even though you may not have a detailed outline of everything you will need or produce in 2014, taking these “prep steps” for working closely with a company will significantly impact your budget and overall success of any show.

  • Calendaring and Clustering: A good old time rap session around a calendar is the best place to start! Circle the prospective show dates and make short lists of the main things that will be needed/wanted. (Example: If you plan to do The Nutcracker in winter, you may want to list candyland backdrop, large nutcracker prop, Sugar Plum Fairy and nutcracker costume, venue, etc.)
  • Print out a vendor list and connect with those you do business with the most.
  • Compile a new list of small local businesses you have not utilized in the past that would supply the performance material you need.

Many companies offer loyalty programs and are more willing to provide discounts or charitable donations if they have a strong relationship with an existing client. Many businesses plan and budget for what charitable donations they can make for the year so ask early and you may receive. (Example: Grosh is a small business that offers loyalty and multi-item discounts).

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