Tradeshow Booth Image and Design

Tradeshow Booth Image and Design

Apr 8, 2014

It doesn’t matter which tradeshow or convention you are attending, the goal is to leave a lasting impression on attendees. Your booth image has the power to generate new leads and collect valuable customer feedback.  The first part is getting them to stop by your booth amongst the myriad of others, once you have them there you can sales pitch and/or collect useful information for future marketing.

Target your Audience!

Focus on your target audience and design your booth to appeal to them. Are your clients into technology? Try adding interactive kiosks. Is your product aimed at children? Incorporate a game, like a mini hoop. In this instance, you may want to have open space in your booth. Do you have a product that can be tried out on the spot?  If you sell dancewear and costumes, creating a dressing room in the corner of your booth can help.  By knowing your customers you will find it easier to decide what to include in designing your booth.

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